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Originally published 20/3/10, last updated 27/11/10 Link building is essential to your website’s success. Getting links to a website is hard work. Getting links to a B2B site is even harder. We therefore need to cover a wide range of basic sources of links to help the site along the way.CSS galleries are one of […]


Should search engine optimisation be the be all and end all of your online marketing?In our first Q&A session we discussed what search engine optimisation (SEO) is. Today, we’ll talk about what SEO isn’t, and why search engines traffic should only represent around 25% of your overall website traffic.Search engine optimisation is not guaranteedSearch engine […]


Is your brand getting the new – and not necessarily improved – Google treatment?

published on August 24, 2010 in SEO & PPC

August 24, 2010

Are the new Google results really helping their users? Google announced last Friday that they were testing displaying a higher number of results from a single domain on brand related searches.Instead of the usual 2 results max. per domain, people are now seeing a lot more pages from the same domain on the first page […]

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Accountant SEO Q&A: what is search engine optimisation?

published on August 18, 2010 in SEO & PPC

August 18, 2010

What is SEO and can it help my accountancy practice gain new clients?This first question marks the start of a fortnightly Q&A blog post that should provide accountants with a better understanding of what search engine optimisation is and how it can help drive prospects to their website.I will try to keep things as jargon-free […]

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15 ideas that will get links to your accountancy practice website

published on March 12, 2010 in SEO & PPC

March 12, 2010

With no links your practice website will not get very far. Because links are one of the main ranking factors in search engine optimisation, they can be relatively hard to come by, especially for B2B websites and websites discussing what is perceived to be a “boring” subject. However, if you see links for what they […]

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Homepage SEO: large firms of accountants can also make mistakes

published on March 5, 2010 in SEO & PPC

March 5, 2010

Please note: MacIntyre Hudson commented that the addition of the code was deliberate, so take the second part of this article with a pinch of salt. MacIntyre Hudson blocked search engines from indexing their homepage. Be sure not to make the same mistake. Nine times out of ten, your homepage will be the most important […]

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Search engine optimisation for accountants – the basics

published on January 22, 2010 in SEO & PPC

January 22, 2010

Search engines are the starting point for many web users when they are looking for a new accountant (or a new “anything” for that matter). That’s why it is vital, not only for your practice to have a website, but also that your site can be found in the search engines (at the top, preferably).Fact: […]

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Happy New Year, happy new blog (for Accountants)

published on January 1, 2010 in Blogging

January 1, 2010

New Year Resolution 2010: start a blog for accountants and post useful articles every week. The New Year always brings new resolutions, some that will last a lifetime and others that will have to be taken again next year. One of my resolutions for this year, one that I hope will last for a while, […]

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