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This is the first guest post from Andrew Hanelly @hanelly from TMG Custom Media who wrote a nice piece about search engine optimisation I reacted on earlier this year. Are you worried by the latest Google’s algorithm update (Farmer / Panda Update)? Then read on. As Google’s algorithm gets smarter, content farms are getting weeded […]


What does the new Google search engine results page layout mean for accountants? The SEO sphere has been buzzing for the past 24 hours about the new layout for Google search engine result pages (SERP). While doing a routine search for “accountant in Birmingham”, I saw this new layout in effect and could witness why […]


Accountant SEO Q&A: Google PageRank, what it is?… and most importantly, what it’s not.

published on October 11, 2010 in SEO & PPC

October 11, 2010

PageRank is a proprietary technology used by Google to “score” a page importanceA few very clever people have written about what PageRank (Google PR) is and how it works, and there probably isn’t anything groundbreaking that I could add to the discussion (see the last paragraph of this post for link to some very good […]

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Is your brand getting the new – and not necessarily improved – Google treatment?

published on August 24, 2010 in SEO & PPC

August 24, 2010

Are the new Google results really helping their users? Google announced last Friday that they were testing displaying a higher number of results from a single domain on brand related searches.Instead of the usual 2 results max. per domain, people are now seeing a lot more pages from the same domain on the first page […]

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It’s official: your website speed is now a ranking factor in Google’s algorithm

published on April 14, 2010 in SEO & PPC

April 14, 2010

Fast websites rewarded with better Google rankings.Back in November 2009, Matt Cutts, currently heading Google’s Webspam team, hinted that speed could be taken into consideration when they assess a site.Well, it’s now official: website speed has become one of the 200+ factors Google uses when ranking websites on their result pages. Matt Cutts discuss this […]

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Did Google just kill an SEO Myth or reinforce my convictions?

published on January 15, 2010 in SEO & PPC,Website Design

January 15, 2010

Valid code is a mark of professional ethics from a web designer. Back in November Matt Cutts, the public face of Google for most webmasters, announced in a video that W3C validation doesn’t boost a website ranking. What doesn’t boost website ranking? W3C validation, what is it?The W3C is the main organization in charge of […]

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