Twitter do’s and don’ts: 14 DON’Ts to avoid losing your hard-earned Twitter followers

published on April 12, 2010 in Social Media

Don’t make these 14 Twitter mistakes and keep your followers happy.

Keeping your followers happy and earning new ones is an easy task. Just make sure you do not commit any of the 14 mistakes below, and that you check out the 16 Twitter do’s.

  1. Don’t follow / unfollow / follow people in the hope that they will follow you back. When you follow someone, they should receive an email alerting them of the fact. If they don’t follow you back straight away, un-following and re-following them is only going to annoy them or worse they may even block you.

  2. Don’t send a direct message (DM) with sales content or a link to your website to people who just started following you. Be patient. Harassing people with sales orientated content will not help you keep your followers.

  3. Don’t send automated DM to people who follow you. This is called often referred to as an auto DM to new Twitter followers but you may as well call it spam. If you wish to “thank them” for following you, take the time to look at their profile or website and make it a personalised message.

  4. Don’t send 5 or more tweets one after the other and don’t auto tweet when everyone else is sleeping. Sending your tweets in block will frustrate your followers by “taking over” their timeline. Additionally they will be inclined to skip all your tweets at once and miss the one you really wanted them to notice.

  5. Don’t tweet the same information more than twice the same day (once in the morning and once in the afternoon) and no more than half a dozen time in total. You are not yet as popular as Guy Kawasaki!

  6. Don’t tweet more than 20 times a day. Overloading your followers with trivial information is a sure way to lose them.

  7. Don’t retweet without checking the length of your tweet. It should be less than 140 characters. With links usually at the end of the original tweet, your retweets will lose their appeal if they’re cut off.

  8. Dnt uz txt 4mat. Write in proper English even if this means being able to squeeze less information in your tweets. 140 characters should still be enough to get the message across.

  9. Don’t write your tweets in UPPERCASE. On the internet, uppercases are used to “shout”.

  10. Don’t worry about having to read every single tweet from the people you follow. The same way you can’t expect every one of your followers to read all your tweets. Dip in, dip out that’s the way everybody does it.

  11. Don’t say good morning / good night. Twitter is a constant stream of messages from all around the world. Even if most of your followers are in the same time zone as you, they do not wait for your “good morning” to get on with their day, it’s actually an unwanted distraction.

  12. Don’t brag about the number of followers you have. 20 followers that relay your tweets are worth more than a 1000 who don’t.

  13. Don’t share your lunch or other trivialities on your professional profile. People are following you to learn things that may be of interest to them and what you had for diner certainly isn’t one of them.

  14. And definitely DO NOT tweet during your own wedding – it’s just lame!


{ 4 comments… read them below or add one }

Calvin from New Venture Creation May 18, 2010 at 8:42 am

Gosh, this is a bit frustrating. Just yesterday I set up an auto responder for new twitter followers. Now I find out it is a bad idea. Here’s my problem. If I don’t automate something, then I don’t have time to get everything done. Please help me understand how to automate effectively. Thanks.


netaccountant May 27, 2010 at 1:12 pm

I think that when Twitter is concerned no automated “thank you for following me” is better than an automated one. Having said that, there may also be regional differences linked to the culture of the country you are in and of your target followers.


Calvin from Entrepreneurship May 27, 2010 at 1:35 pm

Based on your recommendation, I have ended my automated responses. It turns our that I always check out a follower’s web site anyway so sending a quick direct message about it is no big deal. Thanks for the help.


netaccountant May 27, 2010 at 1:57 pm

Thanks for letting us know, and please do come back to update us if you get a great response from your more personalised approach.


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