Make your practice memorable on social websites.
Social websites are a great way to generate interest for your accountancy practice, but chances are, a lot of other accountants are also trying to do the exact same thing.
In order to stand out and be more visible, you therefore need to make sure that your profile convey a consistent image on all the different social sites, and that this image helps you promote your accountancy “brand”.
So, here are 6 quick steps to making sure your practice is easily recognisable online.
- Use a picture of yourself
I must admit to failing this particular point, even though I know it works well. People relate to people and people buy from people. If you use a picture of yourself on social media websites, people will remember you more easily. Try to use the same one for all your profiles to facilitate the association with “your brand”.
- Create a profile on as many social sites as you can
Profile ids on popular social sites are being snatched up right left and centre. They’re the equivalent of domain names a few years back. Make sure that you stop people for taking your own id on as many sites as possible. Use websites like Know’Em to check the availability of your name and reserve it on all the sites you are (un)likely to use.
- Have more than one account on each site… for a good reason
If I take Twitter as an example, some people share information related to their area of expertise, while others regularly share more “personal” information. Having two accounts, one for each case, can make you more interesting to follow for people who don’t want to know about your lunch or your last trip down to the shops.
- Personalise your profile
As part of setting up your social profiles, use your practice colours and logo as often as possible. Most social websites allow you to also use a background image in your profile: use this opportunity to include your telephone number and email address to it, making it easier for people to contact you.
- Sign up for a gravatar
Gravatars are images that appear beside your name or website name when you leave a comment on a gravatar-enabled blog. With the popularity of social media these days, most blogs use them. I’d recommend using your own picture again or at least your logo, to maintain the consitency of your online profiles.
- Use your own URL shortener
Micro blogging sites rely heavily on URL shorteners (ow.ly, bit.ly etc…) to help keep the message character count within the 140 limit. If you have a short domain name (below 16 characters) you can use your own website as a URL shortener helping you promote your brand even further.
Do you have any other tips to help create a recognisable “brand” on social media sites? Why not share them below.