Stop worrying about meta tags as a ranking factors.
When Yahoo announced, last October, that they were no longer using the meta keywords tag, scores of SEO went back to their old test pages to see what was what and try to prove them wrong.
As it turned out, Yahoo did make a mistake, they were still using this meta tag as a ranking factor.
Yesterday, while going through old posts on another blog of mine, I decided to run the tests again, and this time it’s Bing that surprised me: it was no longer returning the test page for the query 1g32dsf456jgsjg89dh7gs3h4fa. Only the blog discussing the test was now appearing.
Does it really matter?
Well, if you live in Europe it probably doesn’t, because Bing only has 5-6% of the search engine market share. Even by adding Yahoo’s share – as Bing is taking over their search – the figure is still probably lower than 10%.
But if your market is US based, Bing holds over 11% and Yahoo almost 17% of the market (src. Comscore), and can therefore represent over 28% of your visitors. The answer, therefore, is “Yes it may matter to you”.
Optimise your meta description tags to get more clicks and definitely forget about optimising them for rankings, seems to be the message sent by search engines these days.