How to secure your WordPress wp-admin folder

published on April 19, 2010 in Blogging

April 19, 2010

Simple step to secure the wp-admin directory Security should be high in everybody’s mind when running WordPress as blog software. Although vulnerabilities are usually quickly fixed, the open-source nature of the code makes it easier for would-be hackers to find flaws.The risk of having to re-install a breached installation should encourage anyone to take the […]

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How to make your website or blog faster and keep visitors – and Google – happy

published on April 16, 2010 in Blogging,SEO & PPC

April 16, 2010

Learn how to speed up your website Last friday saw the announcement that speed was now officially a raking factor in Google’s algorithm. For most websites, improving their loading time is straightforward: they can start by compressing images and pages, caching static elements and combining and minifying CSS and Javascript. This is what I will […]

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It’s official: your website speed is now a ranking factor in Google’s algorithm

published on April 14, 2010 in SEO & PPC

April 14, 2010

Fast websites rewarded with better Google rankings.Back in November 2009, Matt Cutts, currently heading Google’s Webspam team, hinted that speed could be taken into consideration when they assess a site.Well, it’s now official: website speed has become one of the 200+ factors Google uses when ranking websites on their result pages. Matt Cutts discuss this […]

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Twitter do’s and don’ts: 14 DON’Ts to avoid losing your hard-earned Twitter followers

published on April 12, 2010 in Social Media

April 12, 2010

Don’t make these 14 Twitter mistakes and keep your followers happy. Keeping your followers happy and earning new ones is an easy task. Just make sure you do not commit any of the 14 mistakes below, and that you check out the 16 Twitter do’s.Don’t follow / unfollow / follow people in the hope that […]

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Twitter do’s and don’ts: 16 DO’s to get the most out of Twitter

published on April 9, 2010 in Social Media

April 9, 2010

16 Twitter DO’s to get the most out of the social media phenomenon. Twitter can be a great tool to drive visitors to your website or to spread an interesting offer or message. Make sure you follow the 16 tips below to get the most out of it, and avoid the 14 Twitter don’ts to […]

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Changes afoot: new design, blog name and more to come

published on March 29, 2010 in Miscellaneous

March 29, 2010

Some of you have noticed that the blog went from a mostly blue colour scheme, to black and grey two weeks ago. A lot of you have also emailed me privately to discuss the change of name that happened last week. Although there’s still one major change in the works (all will be revealed soon), […]

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15 ideas that will get links to your accountancy practice website

published on March 12, 2010 in SEO & PPC

March 12, 2010

With no links your practice website will not get very far. Because links are one of the main ranking factors in search engine optimisation, they can be relatively hard to come by, especially for B2B websites and websites discussing what is perceived to be a “boring” subject. However, if you see links for what they […]

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Homepage SEO: large firms of accountants can also make mistakes

published on March 5, 2010 in SEO & PPC

March 5, 2010

Please note: MacIntyre Hudson commented that the addition of the code was deliberate, so take the second part of this article with a pinch of salt. MacIntyre Hudson blocked search engines from indexing their homepage. Be sure not to make the same mistake. Nine times out of ten, your homepage will be the most important […]

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10 web design conventions that will make your website as good as Amazon.com

published on February 26, 2010 in Website Design

February 26, 2010

What should your website have in common with Amazon.co.uk?Web design conventions are a set of rules that help visitors “feel at home” on your site even if it’s the first time they visit it. Most websites adhere to these rules and yours should to.If you are involved in the design of your website, this is […]

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No email subscription on your blog could cost you dozens of regular readers!

published on February 19, 2010 in Blogging

February 19, 2010

Can you disregard up to 40% of readers who could be potential clients? RSS has been around for over 2 decades but it is still perceived as a new and “geek-only” technology. A vast majority of people don’t use a feed aggregator, and simply don’t want to know about RSS. If you are not taking […]

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6 easy steps to improve your practice visibility on social websites

published on February 12, 2010 in Social Media

February 12, 2010

Make your practice memorable on social websites. Social websites are a great way to generate interest for your accountancy practice, but chances are, a lot of other accountants are also trying to do the exact same thing. In order to stand out and be more visible, you therefore need to make sure that your profile […]

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Websites for accountants – 7 specialist suppliers in the UK

published on January 29, 2010 in Website Design

January 29, 2010

Anybody can call themselves an “accountant”. Unfortunately, the same applies to “web designer”. Nowadays, almost anybody “can” build a website, just like anybody “can” do their company tax return. There are loads of user-friendly tools available, even free ones, that allow you to do either of those things, but let’s be honest, the final result […]

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Search engine optimisation for accountants – the basics

published on January 22, 2010 in SEO & PPC

January 22, 2010

Search engines are the starting point for many web users when they are looking for a new accountant (or a new “anything” for that matter). That’s why it is vital, not only for your practice to have a website, but also that your site can be found in the search engines (at the top, preferably).Fact: […]

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Did Google just kill an SEO Myth or reinforce my convictions?

published on January 15, 2010 in SEO & PPC,Website Design

January 15, 2010

Valid code is a mark of professional ethics from a web designer. Back in November Matt Cutts, the public face of Google for most webmasters, announced in a video that W3C validation doesn’t boost a website ranking. What doesn’t boost website ranking? W3C validation, what is it?The W3C is the main organization in charge of […]

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Get more people talking with the WordPress plugin “subscribe to comments”

published on January 8, 2010 in Blogging

January 8, 2010

Comments make blogs come alive. Encourage them on yours! Allowing visitors to leave comments on your blog is a great way to build a community around your site. The same way that participating in discussions on other blogs will have positive repercussions on your own. Participating, not spamming! However, on certain blogs it is not […]

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Happy New Year, happy new blog (for Accountants)

published on January 1, 2010 in Blogging

January 1, 2010

New Year Resolution 2010: start a blog for accountants and post useful articles every week. The New Year always brings new resolutions, some that will last a lifetime and others that will have to be taken again next year. One of my resolutions for this year, one that I hope will last for a while, […]

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