New Year Resolution 2010: start a blog for accountants and post useful articles every week.
The New Year always brings new resolutions, some that will last a lifetime and others that will have to be taken again next year. One of my resolutions for this year, one that I hope will last for a while, is to start a blog showing accountants how to make the most of their practice website.
If you read the about me page, you’ll know that my background is in web design and search engine optimisation, and that I have been a director at one of the leading specialist providers of websites for accountants in the UK for the last few years.
As mentioned, the aim of this blog is to provide help and tips to accountants in practice. I will try to write weekly blog articles sharing my experience of web design and search engine optimisation. It will also allow me to test theories and develop my skills in the areas that I need to work on, such as Pay Per Click (PPC), Usability and Analytics.
But, this wouldn’t be a proper post if I didn’t talk about something related to my area of expertise, so let me tell you that I just noticed that Google has updated their PageRank export (shown in their toolbar), so you can expect an article on “PageRank, what it is and why it doesn’t matter so much anymore”, in the coming weeks. I will also cover some past announcements (like the SEO Myth of W3C validation or the speed of a website improving rankings), as well as other more generic subjects like web design conventions, search engine optimisation basics and a review of some of the current specialist suppliers of websites for accountants.