New guest post from Kathy of CPA Site Solutions, providers of websites for accountants in the U.S.A.
Are you wondering about the REAL benefits of guest blogging? Then read on.
If you’ve been blogging on your accounting website, there’s something you should know: For every post you write for your own blog, you should be writing one for another blog.
When you practice this simple formula, you boost your site’s ranking in Google and Bing, drive more traffic to your blog, and open the door for new business ventures.
Why Guest Post?
Guest posting is a fantastic way to increase the effectiveness of your website. Here’s why…
A Brief Lesson on Links. One way Google and Bing decide how high to list your site is by analyzing how many other sites link to yours. They see links as “votes of popularity” – and the more backlinks (or links from other websites) you have, the more popular they assume you are.
Since their goal is to deliver the most relevant results and the most trusted sites to searchers, they are much more likely to list a site that’s more popular. So you need more links to be listed higher in the search engines.
When you guest post, you get a link back to your site. (And if the guest poster does not allow these backlinks, it’s almost never worth your time to write a post for them.) The more of these you get, the higher your site goes on Google and Bing.
Traffic, Traffic, Traffic. Another great reason to guest post is that it can bring in more traffic to your site. Your guest post will be reaching a whole different audience than your typical readers. This gives you the opportunity to draw in new clients.
Business Ventures. It’s always smart to be on the lookout for new business partnerships. If you form a good relationship with a fellow blogger, you might suggest a partnership with them.
One type of partnership we have at CPA Site Solutions is referral partners. If another business puts a link to our business on their site, and folks sign up for our website service through them, then the partner receives $100 and the new client gets an extra month free. It’s a great way to expand our reach to prospects.
The 1-2-3′s of Guest Posting
A lot of bloggers think they can only post on other sites if they’re invited. This is not the case! Bloggers are famously busy and stressed. They don’t have the time to search for new writers.
The way to do it is to reach out and offer your post. It can be a one-time offer, or you can suggest a regular gig. You never know until you try!
Bloggers also mistakenly believe they can only blog about topics related to their blog – such as accounting or tax issues. This is also not true.
If there’s an area you know well – say a hobby, a previous career, or even a particular personal situation, such as parenting a child with special needs – then these are topics you can write about. Posts on divergent topics will still benefit your accounting site (because of the link in your signature; I’ll explain below).
Another excellent way to guest post is to blog in other areas, but tie in the other topic with accounting. For example, an accountant might blog on a parenting site about “3 Best Tax Breaks for Parents.”
How to Guest Post
There are two ways to look for blogs that might want to publish your guest post:
Alltop.com. Check out the site www.alltop.com and search for a topic that interests you in the search bar. You’ll get a listing of a variety of websites. When you click over to these blogs, just see if they have a “Contact” tab. If they do, go ahead and send them your query.
Google Search. Another easy way to find guest posting opportunities is to do a search in Google, using “topic” + “guest post.” For example, here’s a search on “accounting blogs guest post”:
Your Query. So, how do you reach out to other blogs?
I suggest sending an email that follows these guidelines:
- Explain what you like about their blog.
- Describe what topics you can write about and why you think the readers of this blog would be interested.
- Link back to your blog and, if possible, to other guest posts you’ve written.
- Include a headline and an abstract of the post you’re proposing to send (even if you haven’t written it yet).
Follow up with the blogger after 3 days. If you still don’t hear back from them, move on to the next blog. Just be sure to customize the query email for each blog.
Don’t Forget the Link. Finally, with each post you send, be sure to include a signature – a short paragraph giving your name and a link back to your site’s home page. If the blogger doesn’t mind, consider adding a second link, this one to your blog.
If possible, use keyword-rich text for that link. For example, you might link your home page to the phrase “accounting firm in Melbourne FL.”
If you put the link(s) in your signature, it truly doesn’t matter what topic you’re writing about .
Give It a Try
Guest posting doesn’t have to be scary or complicated – and it can reap many benefits.
Set a goal of writing one blog post for your blog and one guest post per month. You’ll love the results!
ed. in this context in doesn’t matter because you are looking for clients and traffic derived from the blog post. If you are looking at guest blogging purely in terms of SEO – which is not the correct way to approach it – a blog or a post discussing similar issues than yours would be more beneficial.