How guest posting on blogs can bring in more accounting clients

published on April 14, 2011 in Blogging

New guest post from Kathy of CPA Site Solutions, providers of websites for accountants in the U.S.A.

Are you wondering about the REAL benefits of guest blogging? Then read on.

If you’ve been blogging on your accounting website, there’s something you should know: For every post you write for your own blog, you should be writing one for another blog.

When you practice this simple formula, you boost your site’s ranking in Google and Bing, drive more traffic to your blog, and open the door for new business ventures.

Why Guest Post?

Guest posting is a fantastic way to increase the effectiveness of your website. Here’s why…

A Brief Lesson on Links. One way Google and Bing decide how high to list your site is by analyzing how many other sites link to yours. They see links as “votes of popularity” – and the more backlinks (or links from other websites) you have, the more popular they assume you are.

Since their goal is to deliver the most relevant results and the most trusted sites to searchers, they are much more likely to list a site that’s more popular. So you need more links to be listed higher in the search engines.

When you guest post, you get a link back to your site. (And if the guest poster does not allow these backlinks, it’s almost never worth your time to write a post for them.) The more of these you get, the higher your site goes on Google and Bing.

Traffic, Traffic, Traffic. Another great reason to guest post is that it can bring in more traffic to your site. Your guest post will be reaching a whole different audience than your typical readers. This gives you the opportunity to draw in new clients.

Business Ventures. It’s always smart to be on the lookout for new business partnerships. If you form a good relationship with a fellow blogger, you might suggest a partnership with them.

One type of partnership we have at CPA Site Solutions is referral partners. If another business puts a link to our business on their site, and folks sign up for our website service through them, then the partner receives $100 and the new client gets an extra month free. It’s a great way to expand our reach to prospects.

The 1-2-3′s of Guest Posting

A lot of bloggers think they can only post on other sites if they’re invited. This is not the case! Bloggers are famously busy and stressed. They don’t have the time to search for new writers.

The way to do it is to reach out and offer your post. It can be a one-time offer, or you can suggest a regular gig. You never know until you try!

Bloggers also mistakenly believe they can only blog about topics related to their blog – such as accounting or tax issues. This is also not true.

If there’s an area you know well – say a hobby, a previous career, or even a particular personal situation, such as parenting a child with special needs – then these are topics you can write about. Posts on divergent topics will still benefit your accounting site (because of the link in your signature; I’ll explain below).

Another excellent way to guest post is to blog in other areas, but tie in the other topic with accounting. For example, an accountant might blog on a parenting site about “3 Best Tax Breaks for Parents.”

How to Guest Post

There are two ways to look for blogs that might want to publish your guest post:

Alltop.com. Check out the site www.alltop.com and search for a topic that interests you in the search bar. You’ll get a listing of a variety of websites. When you click over to these blogs, just see if they have a “Contact” tab. If they do, go ahead and send them your query.

Google Search. Another easy way to find guest posting opportunities is to do a search in Google, using “topic” + “guest post.” For example, here’s a search on “accounting blogs guest post”:

CPA websitesThese results give you a great place to start your queries. The sites that have already published guest posts are likely to publish again.

Your Query. So, how do you reach out to other blogs?

I suggest sending an email that follows these guidelines:

  1. Explain what you like about their blog.
  2. Describe what topics you can write about and why you think the readers of this blog would be interested.
  3. Link back to your blog and, if possible, to other guest posts you’ve written.
  4. Include a headline and an abstract of the post you’re proposing to send (even if you haven’t written it yet).

Follow up with the blogger after 3 days. If you still don’t hear back from them, move on to the next blog. Just be sure to customize the query email for each blog.

Don’t Forget the Link. Finally, with each post you send, be sure to include a signature – a short paragraph giving your name and a link back to your site’s home page. If the blogger doesn’t mind, consider adding a second link, this one to your blog.

If possible, use keyword-rich text for that link. For example, you might link your home page to the phrase “accounting firm in Melbourne FL.”

If you put the link(s) in your signature, it truly doesn’t matter what topic you’re writing about [1].

Give It a Try

Guest posting doesn’t have to be scary or complicated – and it can reap many benefits.

Set a goal of writing one blog post for your blog and one guest post per month. You’ll love the results!

[1]ed. in this context in doesn’t matter because you are looking for clients and traffic derived from the blog post. If you are looking at guest blogging purely in terms of SEO – which is not the correct way to approach it – a blog or a post discussing similar issues than yours would be more beneficial.

Kathy O'ConnellKathy O’Connell is a Certified Public Accountant. She’s also a founding owner, editor, staff writer, and CFO of CPA Site Solutions, a company in Vermont, U.S.A. that designs accounting and CPA websites.

subscribe

{ 13 comments… read them below or add one }

Daniel April 18, 2011 at 3:23 pm

I’d say it’s extremely important for any kind of website in any industry. Blog posts are win win situations and can really help you massively if you have a site you’re trying to promote.

Reply

Adrienne April 18, 2011 at 9:13 pm

Hi Kathy,

Well I love this topic because I wrote my first guest post last Friday and I’ve now received over 100 comments. It’s not about accounting and I actually sent everyone to the guest post and made them comment there. But because of that, I’m not receiving more traffic to both my blogs and some new readers as well. I had been nervous about this but now that it’s behind me, I’m so thrilled I took that plunge.

Do a guest post and get your feet wet. Trust me, you won’t regret it!

Adrienne
Adrienne also wrote My First Guest Post is LIVE!!!

Reply

Kathy O'Connell, CPA
Twitter:
April 19, 2011 at 6:21 pm

Hi Adrienne,

Thanks for sharing that – I’m really impressed! Your story is a perfect illustration of exactly what my post was about. It would be interesting, too, to look at your Analytics and see whether your guest post raised conversions in the following days.

Nice job – keep it up!

Best,

Kathy

Reply

Adrienne April 19, 2011 at 11:56 pm

I thought so too Kathy which is why I was so surprised to have landed on it this one.

Actually, I sent all my traffic to the post itself but what I love is that the most comments he has received on any post to date has been 27. Mine is at 117 and counting. Now that is getting me some traffic that’s for sure. I love it!!!

Thanks again for this post..
Adrienne also wrote How to Disable Comments in A WordPress Post

Reply

Brad Harmon from Big Feet Marketing
Twitter:
April 26, 2011 at 3:03 pm

I like the advice about blogging on other topics or hobbies, Kathy. I thought I was done with tax seasons when I closed my firm several years ago and started by consultancy and coaching business, but this tax season I helped out a CPA friend who lost a key staff member as the season began. I forgot how very few clients actually want to talk about the latest tax issues (unless it impacts them of course), but they love to talk about their business or hobby. Indulging this in your guest blogging is a great way to attract people who may never visit your blog about taxes, and it adds personality to your own blog on a topic that isn’t always that amenable to such displays.
Brad Harmon @ Big Feet Marketing also wrote 21 Resources for Writing Guest Posts that Kick Some Serious Butt

Reply

Kathy O'Connell, CPA
Twitter:
April 26, 2011 at 7:44 pm

Thanks for your insights, Brad. As a CPA, I’ve found the same to be true: clients love it when we chat about non-accounting-related topics, like gardening, parenting, or hiking – so it makes sense they’d rather read about those topics, too.

And I think you’re right – you can blog about your hobbies on your firm’s blog, too, as well as in your guest posts. As long as it doesn’t make you look silly or unprofessional, it can only help to pepper your site with more light-hearted writings.

Thanks for the comment – I’m going to check out your post now!

Best,

Kathy

Reply

Sam from Freelance Web Designer Birmingham April 28, 2011 at 1:48 am

Conversely, I would recommend to anyone who allows someone else to guest on their blog, to make sure that the content is original. A few friends of mine have been stung in the past by people doing this simply to gain a free backlink, and haven’t even bothered to write their own content.

Reply

nick goddard
Twitter:
June 22, 2011 at 1:46 pm

A Guest Blog spot in a good idea in keeping your content fresh and interesting, it’s something I’m doing on my blog.
nick goddard also wrote Marketing- Get Your Business Out There A Beginner’s Guide

Reply

Danny from Tampa Real Estate
Twitter:
August 28, 2011 at 10:00 pm

You give advice here. The is no getting around the fact you need link,links,links and you need to write on other sites just as much or even more than on your site in order to get to the top of the serps.
Danny @ Tampa Real Estate also wrote Mirabay Homes For Sale

Reply

Damon from Debt Resolution
Twitter:
September 13, 2011 at 8:13 am

Guest posting is one of the best ways to get real traffic to your website and get a quality back link to your site. Unfortunately I fear that with google downgrading the article marketing sites, that many websites are going to get so much spam from crappy spun article guest post wanna bees that many site owners will become jaded to people requesting to post on their site.
The best thing to do is have a legitimate blog that you can show them who you are and what you are about. Not some SEO posing as a content writer for a backlink.

Also when you are doing your search in google you can use “write for us” topic
Of course, you would replace topic with what you are interested in writing about. That works pretty well.
Damon@Debt Resolution also wrote Should I Borrow from 401K to Pay Credit Cards

Reply

Beth Parker from SEO writer
Twitter:
September 24, 2011 at 8:28 pm

Like you say, guest posting is a great way to get links and traffic. For those who are nervous about e-mailing other bloggers, Ann Smarty runs a service where you can find blogs looking for guest posts at http://myblogguest.com.

Reply

James from Glasgow Part Time FD October 24, 2011 at 9:35 am

An interesting article. I am new to all of this Blogging and initially thought it was a waste of time but I can now see how it could be beneficial to any new company trying to work its way up the rankings. Re Sam’s comments I think that that is the price you have to pay.

Reply

nick goddard
Twitter:
November 11, 2011 at 1:26 pm

I think guest blogs are fantastic. They keep your blog fresh and interesting, particularly for a technical blog such as accounting. The problem I’ve found is that I ask people to do a guest blog and they don’t see the point – I guess I should be more specific about the benefits!
nick goddard also wrote The Christmas Party and Tax!

Reply

Leave a Comment. This site uses KeywordLuv. Enter YourName@YourKeywords in the Name field to take advantage.

CommentLuv badge

Previous post:

©2014 NetAccountant.net - All rights reserved
Site Map | Legal Stuff