How guest posting on blogs can bring in more accounting clients

published on April 14, 2011 in Blogging

New guest post from Kathy of CPA Site Solutions, providers of websites for accountants in the U.S.A. Are you wondering about the REAL benefits of guest blogging? Then read on.If you’ve been blogging on your accounting website, there’s something you should know: For every post you write for your own blog, you should be writing [...]

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How to let Google know you are a brand and not a content farm

published on April 6, 2011 in SEO & PPC

This is the first guest post from Andrew Hanelly @hanelly from TMG Custom Media who wrote a nice piece about search engine optimisation I reacted on earlier this year. Are you worried by the latest Google’s algorithm update (Farmer / Panda Update)? Then read on. As Google’s algorithm gets smarter, content farms are getting weeded [...]

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WordPress recent comments: display the latest comment without plugin or widget

published on March 7, 2011 in Blogging

March 7, 2011

Easily show the latest comments left by your visitors on your blog Displaying the latest comment(s) published on your worpdress blog is the easiest way to get visitors interested in what other people are talking about on your site.It is such a common feature that there are countless plugins (get recent comments being one of [...]

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How to be a Twitter Pro in 15 minutes a day

published on March 3, 2011 in Social Media

March 3, 2011

This is the second guest post from Kathy from CPA Site Solutions, providers of websites for accountants in the U.S.A. If you want her to write for your blog, check out her bio at the end of the post. No time to properly manage your Twitter account? Then read on. If you’ve managed to set [...]

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Are you talking to me? 6 reasons why using an auto DM to thank a new follower is a BAD idea

published on February 14, 2011 in Social Media

February 14, 2011

People like talking to other people, not answer-machines. Remember the old saying “you only have one chance at making a good first impression“? Well, in most cases, using Auto DM (Direct Message) to thank someone who just started following you on Twitter IS NOT the right way to make that all important GOOD first impression.6 [...]

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30 Twitter profiles every accountant in the UK should follow

published on February 9, 2011 in Social Media

February 9, 2011

Originally published 23/3/10, last updated 09/02/11 Find interesting Twitter accounts to follow EASILY. Almost every Twitter journey starts with finding people that share you interests and following them. But have you ever wished there was a easy way to follow all the leaders in your field? Well, if you are a UK based accountant your [...]

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The top 7 reasons accountants need a Facebook page

published on February 8, 2011 in Social Media

February 8, 2011

This is the first of a monthly guest post by the people from CPA Site Solutions, the leading provider of websites for accountants from the other side of the pond. Enjoy!Thinking of creating a Facebook page for your practice? Then read on. A couple years ago, having a social media presence was optional for accountants. [...]

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Why SEO would matter even MORE if search engines stopped running

published on February 4, 2011 in SEO & PPC

February 4, 2011

Search Engine Optimisation principles are here to stay In a recent article, Andrew Hanelly (@hanelly) wrote an interesting piece about why SEO would matter even if search engines stopped running (can you guess where I got my post title from?). I can wholeheartedly agree with everything he said, as it’s all about the visitor’s experience [...]

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Google Boost in the UK: heads up local businesses, here’s a new Google service you won’t want to miss!

published on January 30, 2011 in SEO & PPC

January 30, 2011

Google keeps finding new ways to make money: introducing BoostWhile doing some keyword research for an accountant client based in London, I came across the following – very interesting – search engine result page:You’ll notice the blue (A) marker at the top of the result page (in the pink Adwords area) and the corresponding blue [...]

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90+ CSS galleries to kick start your practice website link building

published on November 27, 2010 in SEO & PPC

November 27, 2010

Originally published 20/3/10, last updated 27/11/10 Link building is essential to your website’s success. Getting links to a website is hard work. Getting links to a B2B site is even harder. We therefore need to cover a wide range of basic sources of links to help the site along the way.CSS galleries are one of [...]

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What is the impact of the new Google Places / Local for accountants?

published on October 28, 2010 in SEO & PPC

October 28, 2010

What does the new Google search engine results page layout mean for accountants? The SEO sphere has been buzzing for the past 24 hours about the new layout for Google search engine result pages (SERP). While doing a routine search for “accountant in Birmingham”, I saw this new layout in effect and could witness why [...]

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Accountant SEO Q&A: Google PageRank, what it is?… and most importantly, what it’s not.

published on October 11, 2010 in SEO & PPC

October 11, 2010

PageRank is a proprietary technology used by Google to “score” a page importanceA few very clever people have written about what PageRank (Google PR) is and how it works, and there probably isn’t anything groundbreaking that I could add to the discussion (see the last paragraph of this post for link to some very good [...]

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Remove Google Maps InfoWindow scrollbars when it only contains an image

published on September 30, 2010 in Website Design

September 30, 2010

Fixing the scrollbars “bug” on Google Maps InfoWindow. While working on the Google Maps API, I noticed some sort of “bug” that seemed to appear whenever the Google Maps InfoWindow only contained an image, the accountant practice logo in that case. After searching the web, I tried the fix mentioned: adding a width to the [...]

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Google Maps API: simple map with own coulours, InfoWindow with logo, bouncing marker and custom dropdown navigation

published on September 15, 2010 in Website Design

September 15, 2010

Easily integrate a map of your office on your website with Google Maps API.As I have been playing with the latest version of the Google Maps API (v3), I thought it may be useful to some if I was to share the code I ended up using on one of our websites.The Google Maps API [...]

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Accountant SEO Q&A: is search engine optimisation enough to drive large amounts of traffic to my practice website?

published on September 1, 2010 in SEO & PPC

September 1, 2010

Should search engine optimisation be the be all and end all of your online marketing?In our first Q&A session we discussed what search engine optimisation (SEO) is. Today, we’ll talk about what SEO isn’t, and why search engines traffic should only represent around 25% of your overall website traffic.Search engine optimisation is not guaranteedSearch engine [...]

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Is your brand getting the new – and not necessarily improved – Google treatment?

published on August 24, 2010 in SEO & PPC

August 24, 2010

Are the new Google results really helping their users? Google announced last Friday that they were testing displaying a higher number of results from a single domain on brand related searches.Instead of the usual 2 results max. per domain, people are now seeing a lot more pages from the same domain on the first page [...]

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Accountant SEO Q&A: what is search engine optimisation?

published on August 18, 2010 in SEO & PPC

August 18, 2010

What is SEO and can it help my accountancy practice gain new clients?This first question marks the start of a fortnightly Q&A blog post that should provide accountants with a better understanding of what search engine optimisation is and how it can help drive prospects to their website.I will try to keep things as jargon-free [...]

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Link-building: site trust, page relevancy, link position, anchor text

published on July 2, 2010 in SEO & PPC

July 2, 2010

Accountant link building 101: what you need to knowAlthough this article is aimed specifically at accountants, the principles below apply to any website. Incoming links, also called inbound links or backlinks, are links from other websites to yours. They are currently the main “off-page” (external to your site) ranking factor used by search engines such [...]

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Thesis: how to remove multiple categories from your homepage

published on May 27, 2010 in Blogging

May 27, 2010

Here is a quick tutorial on how to modify your Thesis theme (WordPress framework) in order to remove one or more categories from appearing on your blog homepage.For those who don’t know much about the Thesis custom_functions.php file, WordPress hooks, and how to retrieve category ids from the database, here is a quick summary.custom_functions.phpPHP file [...]

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Bing says goodbye to META description as a ranking factor

published on April 30, 2010 in SEO & PPC

April 30, 2010

Stop worrying about meta tags as a ranking factors. When Yahoo announced, last October, that they were no longer using the meta keywords tag, scores of SEO went back to their old test pages to see what was what and try to prove them wrong.As it turned out, Yahoo did make a mistake, they were [...]

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